![]() If you care about how AI is determining the winners and losers in business, and how you can leverage AI for the benefit of your organization, I encourage you to stay tuned. AI will gradually, suddenly, and then completely disrupt business (and life) as we know it. That’s the implication of Chat GPT and other forms of artificial intelligence technology. Regardless of industry, board members and corporate executives should care about AI disruption more than just about anything else, because once we fully arrive at “suddenly,” it will be too late to begin. Tectonic as these changes are, you should expect to see massive disruption in 2023, 2024, and 2025. I am not talking about things that will come in a decade. Remember what I said originally-changes like these happen gradually-and then suddenly? Well, the gradual part is very nearly in the rear view mirror. AI disruption should be business leaders’ number one priority Without hyperbole, this may be a technology inflection point like the world has never seen before. Biopharma can use generative AI to search medical literature, finding novel ways of using existing medicines off-label, and discovering new compounds to treat disease. The advertising industry can use generative AI not only for creative work, but also in customer targeting. It can help the healthcare sector with diagnoses and predictive medicine. ![]() It may be used in the finance sector to make recommendations and manage risk. Other industries ripe for disruption by generative AI may not immediately seem obvious. Software applications will soon emerge that will make it easy and intuitive for anyone to use generative AI for those fields and more. Professions that will be disrupted by generative AI include marketing, copywriting, illustration and design, sales, customer support, software coding, video editing, film-making, 3D modeling, architecture, engineering, gaming, music production, legal contracts, and even scientific research. AI models are growing exponentially, and as they become bigger and better, more and more professions and industry sectors will be deeply affected. ![]() The fields of knowledge work and creative work employ billions of workers and comprise trillions of dollars. While internet search is the most obvious industry sector set to fall victim to AI disruption, it is far from the only one. Internet search is but one industry disrupted by AI But on February 7th, the very same day that Microsoft announced integration into Bing of an AI technology even more powerful than ChatGPT (from OpenAI), Google flip-flopped, revealing Bard, its own generative AI solution, which would go into semi-public beta testing immediately. Shrugging off this worry, Google execs initially claimed that there was simply too much “ reputational risk” for them to field a ChatGPT rival themselves. The biggest implication of ChatGPT on Google’s business, according to the author, is “unsuitability for delivering digital ads.” (Google’s ad business represents 80% of its revenue). A New York Times article called this a “code red” moment for Google. It isn’t very hard to see how this represents a threat to Google. I got the answers I wanted, more or less instantly, in a way that felt very connected and friendly, and without scrolling and clicking through result after result on Google. It also warned me that some tourists prefer a more remote, “alpine village” over Innsbruck, and that it is very expensive. It told me that Innsbruck has excellent skiing, Christmas markets, and coffee houses, and is easy to get to. I noticed that Innsbruck was one of the cities it recommended, so I asked ChatGPT to tell me more about Innsbruck. It not only offered me eight different cities to consider, it also explained the pros and cons of each one of them. I was thinking about Europe, so I asked ChatGPT what places I should consider visiting. ![]()
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